The key to user adoption isn’t spending thousands of dollars in management consulting… It’s giving users software they inherently understand.
Just about everyone uses Facebook these days. It is, dare we say, ubiquitous. That simple blue navigation bar, with a newsfeed down the middle of the page and various features to left and right? It’s so simple even Grandma gets it (and many, many Grandmas do).
Guess who looks just like Facebook? That’s right, Yammer
That kind of familiarity makes it easy for people to sit down, spin up the app and start communicating with barely a modicum of training or preparation. I don’t want to say that certain tried-and-true principles of organizational change management will no longer apply — there will always be a place for such things — but they become far less necessary when people can intuitively understand how to use an application simply because it works like something they already understand.
SOURCE Rich Wood