Enterprise 2.0 fad
A friend attempted to be a vegetarian and was feeling more unhealthly so he decided that a vegetarian diet is bad - wrong, he just didn’t know how to properly be a vegetarian.
Now that it’s in vogue for enterprises to go all web 2.0, I think we are going to see some major failures as people assigned with the web 2.0 task won’t know what they are doing…and this will give enterprise 2.0 a bad name.
This always happens when things are in vogue, people do it, just ‘cause everyone else is, and most of the time they don’t know what they are doing.
Why…because they didn’t reach this point from a passion or a drive or a genuine need, they reached this point because everyone else is doing it so I need to as well, and I’ll just use this recipe approach.
Deployment and adoption methods are one thing, but why you need it, and what current things you do now will be replaced with new tools, has to be known up front…of course you find out other gifts as you go along.
More than anything, these new tools are the catalyst for a change to a more collaborative culture. We have always wanted to enable a workforce that leverages the social capital, and we can change this way of working now that we have the right tools.
More than anything it’s about a change of culture in the way you get things done, so it’s more a learning organisation thing, and the tools are the conduit for this culture change…plus the tools are just that, the tools to get things done the new way.
So I say to the enterprise 2.0 movement, this is really about changing to a more collaborative and networked work culture, and you can’t do this unless you have the tools, and that time is now.
But remember everytime we use these tools, it’s about replacing and complemeting the tools we currently use, we still do the same work tasks only with new tools, plus these new tools have some unique magic of their own.
So it’s about people and culture change, you can’t just throw some tools at people.
I’d say that a change management program is more important than knowledge management at this stage.
This spontaneous post was a reaction to this news article:
Business yet to harness Web 2.0
http://www.australianit.news.com.au/story/0,24897,23351440-24169,00.html
