The danger in user-centered design….

The danger in user-centered design is that it releases the designer of the responsibility for having a vision for the world. Why have one when we can just ask users what they want? But this is a very limiting mindset. The user sees the world as it is. Our job as builders is to create the world as it could be.

- Sep Kamvar

[via Cristina Milos]


Do people really know what they want?

The biggest problem in getting to know our customers is that they don’t know themselves

Can you really design the user experience?

Design meaning, not experience