Example where a shift to a social platform is individually rational, and where benefits also accrue to the organization

With the arrival of an enterprise social network, Jane shifted her workflow from printing and hole punching to storing the articles electronically. Liberating the process from physical constraints had the immediate benefit of speeding up the workflow. Furthermore, Jane could now search her collection electronically so that inquiries could be answered more fully and faster.

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…the dynamics described here are interesting because they start with the individual and an established process. By using the enterprise social network to store valuable content, filing suddenly equates sharing. Crucially, it required no extra effort on Jane’s part, it even improved her workflow.

Every business has examples of processes where a shift to a social platform is individually rational, and where benefits also accrue to the organization.

- Lars Plougmann