Change the conversation with your coworkers from one of problem solving to one of building stronger community inside of your business. If everyone can clearly communicate their own passions/skills that they are bringing to the business it will be easier for teams to self-organize and create innovative products together. The idea that community is the structure of belonging that foster innovation is not a new concept either (Peter Block 2005 – http://www.scottlondon.com/reviews/block.html).
…it seems, social business design is really not rocket science. Its just contemporary organizational design, a field which continues to evolve but I would argue that pace of change in that field is very slow and organic. Although I agree fun is a key element of building community, I still think change is the driving force
SOURCE - Steve Golab