“ a first simple recipe to avoid falling victim to disruptive innovation: - we must keep looking a the world through our customer’s eyes not by the way our companies are organized internally
- we shouldn’t just focus on our best customers. We must keep looking at the fringes, because it is there that disruptive innovation occurs.
- we have to create the organizational space for innovation. Else, the importance of running the core business will crowed out any innovative activity
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- we shouldn’t just focus on our best customers. We must keep looking at the fringes, because it is there that disruptive innovation occurs.
- we have to create the organizational space for innovation. Else, the importance of running the core business will crowed out any innovative activity
