“You have a choice between vitamins and aspirin.
- You can try to sell vitamins to users, but they likely won’t take them. However, they will always take an aspirin when they have a headache.
- People rarely do things that prevent pain (or ensure health), but they nearly always act to alleviate pain.
- Moral of the story = focus on the pain points!”
Positioning Social Collaboration Tools in the Enterprise – Not Another Tool
